Telephone Tracking allows you to monitor calls from your site and know precisely what marketing activity brought them there; whether it was from a different site, Google or your own paid search effort.
So no longer will you have to guess how your caller has discovered you.
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple channels. Clients with AdWords possess an intrinsic need to monitor the calls that are relevant to their keywords, in order to understand which keywords deliver call conversions. call tracking solution Without visibility of call conversions, it’s simply not feasible to work out if your investment from the keywords in your portfolio is delivering value or not. Is just monitoring AdWords call conversions ?
Most customers are looking to monitor not just PPC, but additionally SEO, Screen, Affiliates, Social Media in addition to Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call monitoring system such as Call Conversions Tracking comes from, as it allows you to see your ROI for each of these very important channels not only Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business enterprise.